It was really refreshing to see the entries arriving in for this years Green Awards. One of the exciting aspects of Climate Change if I can be positive about such a negative is the opportunities for brands to innovate in their product ranges and for new companies to emerge with niche offerings that might become fairly mainstream in time.

The funniest entry for me this year which is one that actually didn’t make it in time for the deadline but is still worthy of mention - the Skooperbox. The Skooperbox Dog ‘Scoop’ Box is an alternative to plastic bags for all you Dog owners. Made of 100% recycled paper which is 100% biodegradable it demonstrates that companies have real opportunities to review every aspect of our busy lives to find truly alternative ways to make a difference.

Tags: Advertising, Green, green awards, innovation, sticky
Posted in: Marketing related, Packaging, Sustainability related, innovation