What biodiversity loss looks like?

July 26th, 2010

When looking for best examples of communications about Biodiversity, I came across this visual created by Julia Diel, a student of The Offenbach Academy of Art and Design (Germany). I think this striking image summarises well the risk we are facing with regards of biodiversity losses!

This visual was created in 2007 for a German campaign Schuetzt biologische vielfalt ( Protect biological diversity ) no longer available online….

“Biodiversity is considered a prerequisite for a functioning ecosystem, and human beings are only capable of surviving in such an ecosystem. The widespread extinction of species is thus a threat to our own existence. In general, however, people have yet to realize this. This campaign is designed to change that. In order to speak especially to people with little interest in environmental protection, the threat is discussed in terms of society. Politics, sports, music, and entertainment all work—just as nature does—only thanks to the uniqueness and the diversity of their protagonists and the interplay between them. When these groups are stripped of their diversity, this demonstrates the fatal consequences such one-sidedness can have and how important it should be for the future to protect biodiversity.”

Source: http://www.hfg-offenbach.de/w3.php?nodeId=3927&pVId=99392232


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Caroline Martinot

The Independent: “Green Awards celebrate ecological business practices”

July 16th, 2010

“The Global Green awards reward companies which have made contributions to environmentally friendly or sustainable business practices, consumers can find out about the green business practices of previous winners or follow this year’s awards on Twitter, Facebook and MySpace.”

Full Article: http://www.independent.co.uk/environment/green-awards-celebrate-ecological-business-practices-2027988.html

“Oil or Tree”

July 15th, 2010

Article reproduced from Speigel Online (Germany), 23rd June 2009

“Germany Takes Lead in Saving Ecuador’s Rainforest”

By Jess Smee

“Oil companies are salivating over the supply of black gold beneath Ecuador’s rainforest. The South American country is pledging to keep the oil in the ground — if the international community provides compensation. Now Germany has taken a leading role in raising the necessary cash.

There are many attributes which make the Yasuni National Park special: It is one of the most bio-diverse places on the planet, it is home to indigenous tribes which hunt and gather in its remote interior, and there’s a unique breed of small bat. But the national park also has a geographic curse: It sits atop Ecuador’s largest known oil reserve, thought to contain hundreds of millions of barrels.

And this potential fortune threatens its very future. In response, Ecuador has come up with an unusual plan to safeguard the UNESCO biosphere Reserve. The cash-strapped South American country has pledged to leave the oil in the ground forever — something unheard of among oil nations — if the international community compensates for some of the lost income.

The scheme, which was first mooted by Ecuadorian President Raphael Correa more than a year ago, got off to a slow start. By the end of the year the country extended its self-imposed deadline, in a last ditch bid to rally international support. Meanwhile, international oil giants were queuing to exploit the supply of black gold.

But now, all of a sudden, the ball seems to be rolling. Following a two-day visit by the Ecuadorian Foreign Minister Fander Falconí to Berlin, Germany had positioned itself at “the forefront of the initative,” the Ministry for Economic Cooperation said.

However, officials urged caution on a newspaper report which said Germany would pay $50 million (€36 million) into a yet-to-be-established international fund. “There will be emphatically no financial promises. The conversation in the Ministry for Economic Cooperation and Development focused on the framework of the project and also on the efforts that Ecuador itself has to make,” Stephan Bethe, spokesman for the ministry, told SPIEGEL ONLINE.

He stressed that Ecuador’s idea had caught Berlin’s imagination: “It offers a new approach to rainforests and, from the perspective of development politics, it is very promising,” Bethe said. “Combining climate protection and fighting poverty will play a growing role in the future.”

Ecuadorian Foreign Minister Falconí told the German daily Die Tageszeitung that Germany had pledged “the first significant contribution” to a yet-to-be-created international fund. The paper reported that Ecuador was pushing Germany to pay up within one month.

Hat in Hand

Ecuador estimates that by leaving the oil untouched, some 410 million tons of carbon dioxide emissions will be averted. Oil is Ecuador’s most important export, generating around a third of its income. With the value of the untapped supply under the Yasuni National Park estimated at some $6 billion, the country argues it has little option but to approach international donors, hat in hand.

Environmentalists welcomed the plan as a way to save Ecuador’s rainforest from destruction. Preventing forests from disappearing is a vital element in the fight against climate change as they absorb huge quantities of CO2 from the atmosphere.

Still, doubts lingered about the Ecuador model. Tobias Riedl from Greenpeace Germany’s Forest Campaign warned that the scheme was far from perfect. “It is a double-edged sword. While we welcome moves to save this unique environment, the fact is that all rainforests need to be saved, regardless of whether they lie on valuable natural resources or not,” he told SPIEGEL ONLINE.

“There needs to be a broader move with industrialized nations paying money into a fund to save these forests. Preservation of these bio-diverse areas comes at a price.”

Meanwhile, environmental groups are looking to the Copenhagen Climate summit in December which aims to hammer out a new United Nations accord to replace the Kyoto Protocols which expire in 2012. Riedl remained upbeat, despite mounting signs that worldwide climate negotiations are stalling: “We expect to see how the preservation of forests can be brought into a new climate protection framework,” he said. “That is a step in the right direction.”

But there is a long way to go. Greenpeace estimates that €30 billion are needed to secure the future of the rainforests worldwide. And with 80 percent of all ancient forests (including rainforests) worldwide already gone, the clock is ticking. And Ecuador knows it.”

Original article Spiegel Online, http://www.spiegel.de/international/world/0,1518,631994,00.html
Author Jess Smeem Spiegel Online, 2009


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Global Business of Biodiversity Symposium 2010

July 14th, 2010

The GREEN Consultancy was exhibiting at the first Global Business of Biodiversity Symposium yesterday, Tuesday the 13th at Excel, London, UK.

It was a fascinating regrouping of experts from all around the world who intended to draw awareness to environmental issues that our globe is facing, and will be facing in the future if proper measures are not taken. The outcomes of the Human Being’s actions are devastating to ecosystems. We must inform those not aware of this danger, and try to “convince” those aware of it to make efforts in order to make a difference.
Many ignore that “to make a difference” does not mean inconvenience, burden or higher costs.

Specialists, such as the CEO of Conservation International, the CE of Rio Tinto, the Chairman, Head, and former Special Representative of the Prime Minister of the United Kingdom and many others, covered different areas from the business world, including marketing, architecture, fashion, construction, agriculture etc. The general idea of the symposium was to bring awareness about the urgency for sustaining the natural living systems or ecosystems that provide us with food, fuel, health, wealth, and other vital services; to show how the problem of biodiversity is equally important to the one of global warming.
Who knows, maybe tuna will become a fish our grand children will not have the possibility to eat?

Strategic measures were suggested in order to promote awareness as well as change:
•    We should talk less about loss, and more about love
•    We should balance need and add action
•    Being “bold” when presenting our ideas is important
•    Always ask others what they want before introducing our needs
•    Use nature to inspire business; use biodiversity as part of business
•    Etc.

An interesting anecdote concluded the symposium:
Does anyone know what ecology means?
Ecology comes from Greek and means: the study of/understanding of home.
And does anyone know what economy means?
Economy comes from Greek as well and means: the study of/understanding of management.
So how can we manage our home if we don’t even know what our home is?


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GREEN Exhibiting at Global Business of Biodiversity Symposium

July 7th, 2010

The GREEN Consultancy will be exhibiting at the first Global Business of Biodiversity Symposium, next Tuesday (13/07) at Excel, London, UK.

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Water matters

June 30th, 2010

The United Nations describes the current state of “our” water resources as a “water bankruptcy”. This water crisis has several causes and consequences:

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The European Maritime Day

May 20th, 2010

Today is the 3rd European Maritime Day, co-organised by the European Commission, the Spanish Presidency of the European Union and the Principality of Asturias.  European Maritime Day is the annual occasion in which Senior European politicians focus on the maritime world.

The agenda includes political sessions and more than 50 workshops focussing on sustainable economic growth, employment and innovation, cross-cutting policy tools, sustainability and the governance of sea basins.


The Surf Rider Europe Foundation* will participate in the debates and will ask major European institutions to reaffirm at a European level their intention to defend the natural heritage of our environment and the values of ocean users.

They regularly launch campaigns to raise awareness of Ocean pollution and the need for sea life protection which are always supported by brilliant creative posters and ads, as preview below.

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Work featured in The Independent On Sunday

May 17th, 2010

In their last edition (16/05) The Independent on Sunday asked several leading ad agencies to produce  mock ups that could run during campaigning in any future referendum on electoral reform (specifically the Alternative Voting system proposed as part of the coalition between the Conservatives and Liberal Democrats).

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Biodiversity, Cameron and Conservation (Dis-)Credit

May 13th, 2010

Last Monday, the Convention on Biological Diversity launched a new report: “Global Biodiversity Outlook”.

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Political creative work featured in The Independent On Sunday

April 21st, 2010

Shortly before Christmas, Graham Lewis, Creative Partner at GREEN, was asked by the newspaper to produce some speculative political posters for the forthcoming General Election: “to get a flavour of the political parties’ possible tactics, the Independent on Sunday asked six leading advertising agencies to produce these exclusive posters to give readers a sneak preview of how an election campaign might be fought.”
The result is a series of trenchant yet creative posters pre-empting the tone of the current campaign.

Graham comments on his poster as “A succinct one-word headline using a clever corruption of Dave Cameron’s surname. We want people to understand the simple message that he isn’t fit for No 10.”

Click here to read the article and see the series of poster.

Green marketing General elction Graham Lewis the independent

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